How Much Lead Time You Should Give Yourself Developing Products

by Stu McLaren

Do you have business questions that are stopping you from really progressing within your market? I know as my business grew I came across road blocks, big and small, that sometimes would put me behind schedule or just stump me. In this article I will answer two of those questions on product creation.

First question:

If I am going to be doing a product launch that involves monthly send outs and teleseminar, how much lead time should I allow and how much of the product should I have finished before it is launched?

Product creation will always take longer then you expect, so make sure you try and give yourself as much lead time as possible.

Here is an example, if you are creating a 12 month course, try and give yourself a three to four month buffer. As the course goes along always try to keep that buffer there and that will keep you in a safe zone.

That is the reality of product development, you never really know how long it will take you because of the unforeseen difficulties. It would be great to get products created really quickly, but usually there are hiccups along the way with delivery or packaging.

You have to make sure you give yourself a buffer zone so you will be able to get the product created as quick as possible. To just get the product completed and staying ahead should be your number one focus and keeping that buffer zone will help you do just that.

Here is second question:

Do you have any suggestions for a quick way to create a product to sell on a topic that I am an expert on.

There are a variety of ways to do this, even when you may not be an expert on the topic. A teleseminar series is a very easy and fast method of creating a product. From personal experience, I have just started selling courses for the first time as a a teleseminar series. From those calls I can then turn them into a series of products. Those calls that not been created before, but as soon as they were conducted, those calls were transcribed and a course was built from there.

So you could do the same thing and what I would suggest you do is map out what kinds of content you want to teach and then try to put it into a modular format. I like this model a lot because it makes it easy to create content. You have a major topic that you are going to cover for that particular module and then you teach and cover all your individual strategies that fall under that category, and it makes it really, really easy to crank out content pretty quickly. Again, you do not have to have it ahead of time because you are using the call itself to create the content.

If you have anymore online marketing questions, you can find more answers at www.InstantBusinessAnswers.com

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